Background: Corporate social responsibility (CSR) is crucial in
business schools as it instills ethical values and commitment to
societal welfare, fostering a positive brand experience (BE), and
brand trust (BT) among stakeholders to bring out a feeling of
brand loyalty (BL) among them. Despite the need for contextual
understanding of CSR in Nepali business schools, there is a
paucity of literature on CSR in Nepali business schools